The cases / Case 03

Case 03 · Dea’s story

The Negative Feedback Trap

PM or guiding figureMarie Frayer

AreaFeedback, clients and intermediaries, the portrait of a good PM

In the bookpp. 47–90

Illustrazione di una donna bendata tra fiori di narciso.

What went wrong

  • Every change accepted and almost half the extra costs absorbed: client satisfaction can’t be bought by giving in.
  • A consultant between agency and client: two counterparts, unspoken expectations.
  • Lots of meetings to track progress, little documentation: everything has to be repeated.
  • No sign of dissatisfaction during the project, then everything in a single final email.

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For people who run projects

What a project manager really does

Not an air traffic controller, but one of the most creative jobs there is. What a PM does, why the role matters, how you become one.

For people who run projects

Feedback and rework

The feedback that helps, how to get out of the revision spiral, how to take unfair criticism, and what to do when it turns into conflict.

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Psychopa(r)th

Case 04 →

Final Presentation

Quotations from the novel are translated from the Italian edition. Page numbers refer to the Italian edition.